Google Ads for contractors
I build and manage search campaigns for roofers, HVAC companies, remodelers and home service contractors. Month to month, no long contracts.
Based in Irvine · Working with contractors nationwide
No negative keywords means you're buying searches for "free," "DIY," and "jobs hiring."
Someone searching "roof replacement cost" lands on a page about your company history.
Four ads, same headline, running for eight months.
What I do
I go through your campaigns, search terms, landing pages and conversion tracking. You get a written findings document whether or not you hire me.
Campaign structure, keyword strategy, negative keyword lists, ad copy, extensions, and conversion tracking that actually fires.
New ad variants every two weeks. Search term review weekly. Budget moves toward what books jobs.
A plain-English monthly summary: what you spent, what it produced, what changes next month. No forty-page dashboard nobody opens.
Pricing
Audit
Free
One-time
A written review of your current account. Yours to keep, no strings.
Management
$750
per month + ad spend
Full campaign build and ongoing management. Month to month, cancel anytime, no setup fee.
I'm keeping rates low while I build out my client roster. Early clients keep this rate.
About
I'm Oskar Bal. I run Google Ads, and I built quote-rivet.com — proposal software contractors use to send estimates and close jobs. I run the ads for it too, so I'm spending my own money in this market every month.
That's how I ended up here. I watched contractors win work and lose work through Quote Rivet, and a lot of the losing started long before the proposal went out. The lead never came in.
I'm early in building this agency. That means you get my full attention and a rate I won't be charging in a year. What you won't get is a sales team, an account manager, or a junior handed your account after you sign.
The free audit
Takes me about two hours. Takes you fifteen minutes to read. No obligation, no pitch deck.
Questions
Search ads produce leads in days, not months. Meaningful optimization takes 60 to 90 days of data.
Most contractors should start at $1,500 to $3,000 per month in ad spend. Below $1,000 there isn't enough data to optimize on.
No. One contractor per trade per market.
Yes, for ad variant generation, search term analysis and reporting. I approve everything before it goes live and make every strategy call myself.
Month to month. You cancel, you keep the account. I don't hold campaigns hostage.
Send me your website and I'll tell you what I find. Free, and no call required unless you want one.
Email oskar@obalagency.com